Marketing Education and Computer Technology
نویسندگان
چکیده
منابع مشابه
Technology in Marketing Education: Insights from Sales Training
Company training programs provide insights for university classrooms, particularly those in schools and colleges of business. This research shows an increase in usage of technology based training among successful firms, but it is not growing as quickly as consumer use of self-service technologies because some firm goals require more personal training modes. The present findings regarding busine...
متن کاملDistance Education: Integrating Technology Into Computer Science Education
This is a limited study of the effectiveness of 3 approaches to teaching one unit of an information technology course. The emphasis is on comparing distance learning with live lecture approaches. In their comparisons, the authors did consider a complete digital video course vs. a complete lecture course vs. a lecture course which included these video interviews. The main result of the paper is ...
متن کاملPersonalization and Technology-Enabled Marketing
Despite a few very heralded failures in 2000, online retail is a vital and growing sector. While the rest of the economy was sinking further into recession, on-line sales grew 21% to $51.3 billion in 2001, jumped 48% to $76 billion in 2002, and are expected to increase to $96 in 2003. Approximately 70% of on-line retailers showed positive operating margins in 2002, up from 56% the year before. ...
متن کاملMarketing technology in macroeconomics
In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increa...
متن کاملA virtual computer lab for distance biomedical technology education
BACKGROUND The National Library of Medicine's National Center for Biotechnology Information offers mini-courses which entail applying concepts in biochemistry and genetics to search genomics databases and other information sources. They are highly interactive and involve use of 3D molecular visualization software that can be computationally taxing. METHODS Methods were devised to offer the co...
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ژورنال
عنوان ژورنال: South Asian Research Journal of Business and Management
سال: 2020
ISSN: 2664-3995,2664-6757
DOI: 10.36346/sarjbab.2020.v02i04.001